About me 🙃

Hello, I'm Charlotte Day (Char), an Australian-based designer excited to begin my journey in the creative industry. I strive to create authentic, meaningful designs that challenge the norm, spark conversation, and tell compelling stories.

I graduated from Swinburne university in 2025 with a double degree in Media and Communications (Digital Advertising Technology) and Design (Communication Design). Alongside my studies, I completed freelance design projects for Swinburne and ABC Friends, giving me hands-on experience working with real clients and bringing creative ideas to life. I'm an enthusiastic and curious designer who loves working in fast-paced, collaborative environments where creativity, innovation, and storytelling come together. I am a all rounder person, photography, marketing, advertising, branding, creator that reallys loves all design.

A young woman with shoulder-length curly brown hair, light skin, and tattoos on her arms, sitting against a light gray background. She is smiling softly, wearing a short-sleeved, black-and-white checkered blazer over a black top.

ABC Friends Poster

This campaign for ABC Friends Vic was designed to engage an 18–25 audience through a culturally relevant, value-driven festival concept. The final solution introduced the ABC Friends Day Festival, a curated experience sponsored by Stomping Grounds Alcohol, offering an accessible $30 all-inclusive package that included entry, a complimentary membership, and a beverage.

The strategy focused on building awareness and participation through targeted Instagram advertising and high-impact A2 billboard placements. The campaign combined social engagement with outdoor media to reach young audiences in both digital and physical environments, positioning ABC Friends as an accessible and community-driven organisation.

Digital billboard advertising a party event at Melborne, featuring vibrant graphic design with a blue, black, and yellow color scheme. It promotes the event with details about live music, free drinks, with a QR code for more information. The event is scheduled for January 17 at 12 PM with $30 entry, and is for ages 18 and above.
Event poster with colorful abstract background and silhouettes of people playing music and dancing, promoting the Adelaide Fringe festival from February 16 to March 17, 2024, with text indicating principal partner bankSA.
Two children, a girl and a boy, standing behind a milkshake stand with a sign that reads 'Milky Smiles from the Great Ocean Road.' The stand has images of milk cartons on it, and there are trees and a cloudy sky in the background.
Two posters on a gray textured wall. One green and purple poster on the left invites artists to enter their artwork for a campus competition. The other large poster on the right promotes a venue for displaying artwork, emphasizing diversity, community, and creative expression.
A woman with blue hair and glasses lying down with multiple layers of her face, and pairs of hands customizing her appearance with scissors and other tools. The background features the word 'PARALLEL' at the top and vertical images of people ice skating.
A large billboard with the message 'We stand out, they don't!' featuring cartoon drawings of robots and a central illustration of two human figures hanging from a hook, set against a city building background.

ABCFriends Shortlisted

This concept explores the contrast between AI-generated uniformity and the richness of human individuality in an increasingly tech-driven world. Through bold, vibrant human-centred visuals, the campaign highlights authenticity, personality, and emotional connection as key differentiators in a landscape saturated by artificial content.

The central message, “We Stand Out, They Don’t!”, reinforces the importance of real human stories and expression, positioning individuality as something powerful and irreplaceable. Designed for the AMPLIFY Shortlist Showcase, the work serves as a reminder that while technology continues to evolve, it is human creativity and diversity that truly capture attention and meaning.artist–eco-friendly cabins, fully equipped studios, and days filled with swimming, hiking, and outdoor adventures. Evenings around the fire spark reflection, laughter, and a deep sense of belonging.

Interested in seeing more of my work?

TO GALLERY